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| Mission Statements |
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Also, a statement including some of the most important company values and ideals should be present. And finally, it's important to share some of your company's goals with the readers of your mission statement. The statement itself can be one sentence, or more than one paragraph, although most professionals recommend concise statements which necessarily means you'll go through many rewrites before it's complete.
The work surrounding the preparation of a mission statement can be a very effective morale booster within your office, and including your employees in the process can be a valuable effort. But I've noticed over the years that the boost is a temporary one, unless you do what most companies don't - follow up the creation of your statement with efforts geared toward transforming your stated goals into realities for your business. So recognize that the key to success here is not simply to create the statement, but also to use it as a basis for reformulating the way in which you do business. Creating and publishing a mission statement you don't follow through with can definitely do more harm than good. In short, make sure to walk your talk.
In terms of actually using your new statement, it can work for you in several ways. For example, you might want to include it in your advertising/on your web site to clarify what's important to you and for your customers. You might also choose to use the statement as a benchmark in working with your employees to have them play a role in helping you reach your goals.
So, create the statement, yes; but, don't forget to use it!
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About The Author:
Richard Green is the owner of Integrated Business Resources Co., a Poulsbo-based business & human resources management consulting firm, and may be reached at (360) 779-4868 or by e-mail at IBR@prodigy.net. |
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